At InnerzNews.com, we believe our readers and their pets deserve to know exactly how this website operates, how we make money, and how we ensure the integrity of our content. This page exists to answer those questions openly and honestly.
Who We Are
InnerzNews.com is an independent digital publication focused on pets and animals. We are not affiliated with any pet food company, veterinary corporation, pharmaceutical brand, or pet product manufacturer. Our content is created independently by our editorial team and reviewed by qualified animal care professionals.
How We Make Money
InnerzNews.com is a free website supported by the following revenue sources:
- Advertising: We display advertisements on our website through Google AdSense, a third-party advertising program operated by Google LLC. These ads are automatically matched to our content and audience. We do not have direct relationships with the individual advertisers whose ads appear on our site.
- Affiliate Links: Some articles on InnerzNews.com contain affiliate links to pet products, services, and resources. If you click one of these links and make a purchase, we may earn a small commission at no additional cost to you. Affiliate links are always clearly disclosed within the content where they appear. We only recommend products we genuinely believe are beneficial for pets and their owners.
- Sponsored Content: On occasion, InnerzNews.com may publish sponsored articles in partnership with pet brands or animal organizations. Any sponsored content is always clearly labeled as “Sponsored” or “Paid Partnership” at the top of the article. Sponsored content does not influence our editorial standards or independent opinions.
Editorial Independence
Our editorial team operates independently from our commercial activities. Advertisers and sponsors have no influence over the topics we cover, the opinions we express, or the conclusions we reach in our articles. We do not accept payment in exchange for positive reviews or editorial coverage.
All animal health, veterinary, and nutrition claims published on InnerzNews.com are reviewed for accuracy before publication. We cite reputable sources including peer-reviewed veterinary research, licensed veterinarians, certified animal behaviorists, and established animal health organizations.
Affiliate Disclosure
In accordance with the Federal Trade Commission (FTC) guidelines, InnerzNews.com discloses all material connections between our site and any products or services we recommend. When a link in our content is an affiliate link, we will indicate this clearly. Our recommendations are based on genuine belief in the value of the product or service for pets and their owners, regardless of any affiliate relationship.
Advertising Disclosure
Advertisements displayed on InnerzNews.com are served by Google AdSense and other third-party networks. These ads are clearly distinguished from our editorial content. We do not endorse the products or services advertised unless explicitly stated in our editorial content.
Google and its partners may use cookies to serve ads based on your visits to our site and other sites on the internet. You can opt out of personalized advertising at any time by visiting google.com/settings/ads.
Veterinary and Professional Standards
InnerzNews.com is committed to publishing accurate, evidence-based content about animal care. Our writers and editors consult reputable sources including:
- Peer-reviewed veterinary journals and research studies
- American Veterinary Medical Association (AVMA)
- World Small Animal Veterinary Association (WSAVA)
- American Animal Hospital Association (AAHA)
- Licensed veterinarians and certified animal behaviorists
- Certified pet nutritionists and animal care specialists
The content on InnerzNews.com is intended for general educational purposes only and should never replace professional veterinary advice. Always consult a licensed veterinarian for any concerns about your pet’s health, nutrition, or medical care.
Corrections Policy
When we identify or are notified of a factual error in our content, we correct it as quickly as possible. Significant corrections are noted at the bottom of the relevant article with a brief explanation of what was changed and why. Given the importance of accurate information in animal care, we take corrections seriously and act on them promptly.
Content Updates
Veterinary science and animal care recommendations evolve continuously. We regularly review and update our articles to ensure they reflect the most current evidence and professional guidelines. Articles that have been significantly updated will note the most recent review date.
Privacy and Data
We are committed to protecting your privacy. For full details on how we collect, use, and protect your data, please read our Privacy Policy.
Contact Us
If you have any questions about how InnerzNews.com operates, our editorial standards, or any content published on this site, we are happy to hear from you:
We are committed to being open, honest, and accountable to our readers — and to the animals they love.